Master Matchmakers® Leaders An App: Fancy Lab® Verifies Your Own Dates Before You Fulfill

The Short Version: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward hosted VH1’s “Hard appreciation.” Over the course of six times, this mother-and-son duo highlighted their talent for promoting, suggesting, and often providing a reality check to people wanting love. When not in program company, the duo works Master Matchmakers to help singles discover a relationship through matchmaking and big date mentoring. Master Matchmakers offers personalized advice and vetted matches to singles across the country. These days, the team in addition has innovated a mobile software known as enjoy Lab that authenticates the identity of a stranger before going on a romantic date. In all respects of online dating, the Ward family members helps better truthfulness and rely on.


In 2003, Steve Ward believed he was on his strategy to becoming a good investment banker. He had been 22, merely out-of-school, and planning to begin their job, but very first the guy made a decision to assist his mother along with her matchmaking company.

JoAnn Ward had a skill for coping with people, but not with innovation. She was still using filing cabinets, along with her daughter wanted to update their to an online database and site. He anticipated it to be a quick job. Then, when a prospective client questioned him for a male’s viewpoint, he conducted 1st intake meeting and started initially to recommend suits.

The guy came across with the customer and matched their on a first go out. She and her time struck it off and were soon interested become married. Steve’s 1st introduction had been a rousing achievements, and simply that way he was hooked.

One minute generation matchmaker and CEO at Master Matchmakers, Steve guides people toward rewarding interactions with sincerity and authenticity. They are well-practiced at giving information to singles. Alongside their mom, the guy co-authored a book known as “Crash Course in Love.” In every his endeavors, he expectations to improve the internet dating knowledge for singles.

Master Matchmakers performs personal interviews and background records searches to carefully familiarize yourself with customers before sending all of them on a night out together. Certified mentors and licensed therapists become personal mentors and a devoted staff of regular matchmakers function side-by-side using these mentors to ensure careful, hand-selected introductions in conjunction with personalized guidance from many years of specialist experience.

By using a widely seen tv program, “Hard Love,” this tiny regional matchmaker widened into an across the country boutique, serving singles in all 50 states.

“We’re facing panel from 20 to 40 new business per month now,” Steve mentioned. “We’ve developed into a full level solution able to assisting anyone who labors crazy.”

Today, by using technologies to enhance the dating longevity of singles, Steve has pioneered a mobile application also known as appreciation Lab, that will validate your picture, authenticate their particular identity with your own information quiz or mobile search, and work a criminal record check aswell.

“In an age of meeting over cellular very first when it comes to matchmaking, we created appreciation Lab to produce trust as a site toward entire dating industry,” Steve explained, “but also for those selecting a high-touch, personal experience we will always offer our very own best-in-class, personal mentoring and expert matchmaking services.”

Steve and JoAnn Honed Their Date training Via “Tough Love”

Upon signing up for Master Matchmakers, Steve utilized their company instinct, social instinct, and style for telling it adore it is show off all that a matchmaker may be and carry out. This is why, he with his household shortly garnered a lot promotion and attention, culminating in VH1’s truth tv series “Tough prefer,” which ran for six seasons.

From 2009 to 2013, Steve and his awesome mother hosted and created this program about singles and couples in a variety of phases of internet dating and relationship crises. They are straightforward individuals who can get effects.

“Thanks a lot much for directing myself over the ‘dating quest’ that triggered Ryan. We are so delighted. He contributes such to living that i might struggle to create alone. We never ever thought in soulmates before, but kid in the morning I a believer now!” — Maya, a Master Matchmakers customer

After season one, Steve respected the helpfulness of a love bootcamp, of hearing from somebody who will tell you the truth about your self plus connections. The guy made a decision to add a date mentoring service to fit and bolster their particular matchmaking.

“We wanted to supply alternate ways in which we can easily add worth to a person’s romantic life,” the guy told all of us. “We started initially to establish a course that we thought was very unique and customized, using the strategy we had been recognized for: tough love.”

The popularity of the tv show plus the growth of the online world at that time permitted Master Matchmakers to syndicate their services across the country.

Date Coaching, Matching, and Vetting for those in most 50 States

Master Matchmakers has changed quite a bit since 2003, whenever publishing and sending photographs via a computer had been tiresome and troublesome. In those days, it had been a business requirement that matchmakers won’t program their clients photographs of the prospective date. The client must trust their unique professional examination of attractiveness and compatibility.

Today technical improvements allow Steve and his awesome team to delve much deeper and supply much more than a photo. Right down to the very last information, these matchmakers need to know every thing to enable them to create the best match. The full bio and background check is standard running procedure for this exclusive matchmaker.

Bringing customized solution towards entire nation, the Ward household has the capacity to assist a huge selection of eligible singles get the individual of their hopes and dreams.

An egalitarian matchmaker, Steve denies the thought of an antiquated business model where guys shell out excessive prices meet up with women that shell out nothing. Master Matchmakers treats ladies fairly and respectfully.

“we appeal to a top-quality lady,” Steve said. “I focus on women who tend to be very driven, successful, appealing, knowledgeable, and seeking to fulfill their unique equal or better.”

Date Coaching

In his day mentoring, Steve puts a focus on knowing opportunities being ready to accept functioning on all of them. The guy encourages self-awareness, not self-consciousness. The guy talks about moving the paradigm and eliminating self-imposed obstacles in order that the customer is preparing to fulfill “the only.”

“My personal training gives them the ability to optimize the options that can come their unique method in order to see those possibilities,” he described. “I’m a numbers guy, so it’s everything about frequency and preparedness.”

The guy with his group of knowledgeable coaches satisfy face to face to identify patterns, break terrible practices, and come up with plans for how to acquire, form, and sustain a great connection. It’s no surprise the website defines date mentors as “the blade and guard inside sex life.”

“more often than not we just manage helping people expand their particular thoughts,” Steve said, “to try and think about the reason why it could work– not why it won’t work.”


These matchmakers suggest available. Work should organize introductions with appropriate and vetted individuals. Clients concur upon a certain number of introductions beforehand, in addition to matchmakers come up with a tailored strategy backed by decades of experience during the relationship game.

“We’re extremely tactical about it,” Steve stated, “and we also give feedback along the way. We give the customer real positive criticism that they won’t get some other means.”

Grasp Matchmakers just take their own time interviewing and getting understand their customers so that they can make smarter matches. The point, Steve stated matter-of-factly, is to get reduce your client by pairing them with a compatible match.

Occasionally this simply means offering some advice (or a strongly worded fact check) to customers. The mentality of the solitary is as crucial because personality of their go out.

Also important, Steve informed united states, could be the capability to speak sensible objectives. “I discovered over the years simply to walk a fine line between offering some body hope and giving someone delusions.”

Background Checks

Before facing any customer, Master Matchmakers carefully investigates that individual’s back ground. Including from social media users to criminal history. The team features a great deal of information at their own disposal to make certain that almost all their clients take the up and up.

“undoubtedly and away, we possess the greatest standard of direct access to managed data — more than some other matchmaker in the united kingdom,” Steve boasted. “we are generally, for several intents and purposes, exclusive detectives.”

Master Matchmakers merely represents individuals after vetting their back ground. Whoever signs on agrees to such an arrangement. Fostering depend on and honesty, these matchmakers ensure that their clients tend to be upstanding individuals worth becoming matched up. This original element gives the staff a competitive side for singles shopping for some extra safety and in-depth study.

“we have integrated a lot of technology over the last four years,” Steve stated. “which enables all of us to accomplish all of our tasks more effectively and more effortlessly than many other matchmakers nowadays.”

Love Lab has criminal record checks keeping Daters Safe

Recently, Steve has had on a bold endeavor, producing a matchmaking reference for singles. He’s taken the verification innovation used by Master Matchmakers and condensed it down into a mobile app called prefer Lab. Now everyone can go online to ensure the identification of a night out together before meeting face-to-face.

This is an essential item for singles whom placed themselves vulnerable by going on a romantic date with some one they don’t really truly know.

“you want to be an index,” Steve described, “to verify online dating users and merely help individuals increase worth out of all those programs and services.”

Really love Lab makes use of Master Matchmakers’ vetting processes to deliver the present day dater some comfort. Prior to going on a date, consumers can login discover if someone else is exactly who they promise is (and whatever state they resemble).  This free adult dating sites cellular application was launched in Sep 2013 features already been expanding their get to since that time.

“We’re amid an advancement of our own item,” Steve said. “We want to become an independent confirmation service for the whole relationship industry.”

The software lets people self-verify their very own identification and look through to the identity of somebody more. Soon possible enter a phone number, email, or username of a Love Lab profile to find out if some one you met on the web had been confirmed. Everyone else must verify their particular details. You can easily confirm your own pictures, as an instance, if you take and posting an instant selfie to enjoy Lab definitely determined and when compared to your own profile photos for likeness.

With an intensive and careful confirmation procedure, these matchmaking innovators desire to develop a product that decreases the dishonesty, fraud, and threat rampant in online dating sites.

“I am not thus concerned about generating a lot of money right-away. I am truly trying to build a site that individuals are likely to want to use and recommend — and a service that resolves a tremendously significant problem.”

The Master Matchmakers Team Has a Close-Knit, household Feel

Master Matchmakers is a family-run company. JoAnn Ward may be the President, her boy could be the Chief Executive Officer, and her daughter will be the Executive Director of Client Relations. A lot of their particular matchmakers and date coaches have already been together with the business for years and they are profoundly invested in the prosperity of every client.

“We operate Master Matchmakers like a family. We now have a tremendously boutique-style approach,” Steve described, adding, “My personal mother features usually mentioned that the one thing that innovation are unable to replace is individual service.”

JoAnn has a radiant character that sets the tone your business overall. The Ward family members is focused on telling it adore it is and helping individuals when you are immediate.

“We simply take the same share with the obligation in company,” Steve stated, “but she’s significantly more taking part in producing the achievements within our client’s everyday lives.”

Not too long ago, Steve has taken more of one step back from customer strive to concentrate on the growth of the Master Matchmakers company and development with the appreciate Lab application. The guy lets their mother take the reins regarding the client area, although they don’t really usually concur about the appropriate method.

“we disagreements concerning all of our consumers on a regular basis actually,” he mentioned good-naturedly. “If we differ, though, I usually allow her to win because we made a deal in the past that she’d have last say inside the matchmaking business and I also will have last state on activity endeavors.”

That contract seems becoming beneficial to all involved â€” this mother-son team scales one another out over provide daters personalized assistance and scientific ease.

Success is determined by How Happy the customers Are

Over the years, Steve provides witnessed numerous achievements tales of delighted couples just who found, bonded, and found really love due to Master Matchmakers. Their own customer reviews page is filled with testimonials from happy customers.

“I want to believe 99per cent of those which hired me should do everything once more,” the guy said, “and that I’m happy with that.”

The guy informed us about a certain girl who had been wise and effective but in necessity of some assistance in her romantic life. Steve took their on as litigant and began training this lady to-be even more open-minded. He paired this lady with some single men but had not located an ideal match.

Attain understanding of her character, Steve asked their to convey a personal guide page. Her reaction surprised him. “She believed comfortable adequate to go to an ex who had been currently remarried,” the guy recalled. “She truly exposed to him and acknowledge that she actually is going through this experience, doing a bit of soul-searching and reflecting on what she could do differently to get to know ‘the one.'”

Her ex wound up supplying this lady path back in really love. The guy suggested she satisfy a buddy of his. The catch ended up being that friend lived-in Seattle while she lived in nyc. However, she’d been coached to be open-minded to possibilities, thus she consented to provide it with the possibility. After a series of profitable dates, she wound-up relocating to be closer to this guy, who’s today her fiancé.

“She provided me with this beautiful recommendation for meeting this individual,” Steve said. “the point that i really could ultimately impact somebody to make sure that, even without exposing the woman to ‘the one,’ she nevertheless credits me personally — in my experience, that’s something to end up being pleased with.”

Master Matchmakers Blends Personal provider With Technology

Instead of becoming a financial investment banker, Steve Ward provides utilized their skills as an entrepreneur, spokesperson, matchmaker, and day advisor to drive Master Matchmakers into the scientific get older. Their particular freshly developed application, appreciate Lab, is the alternative in supplying singles a secure matchmaking ecosystem with full background checks.

“we are in a position to check out some people’s history really thoroughly — much more completely than nearly any other matchmaker available to you,” Steve stated. “i have in essence shrunk that technologies into admiration Lab, but Master Matchmakers still uses it for the consumers’ functions and.”

With upfront information, hand-picked fits, and proven times, Steve seems to corner the marketplace on online dating from beginning to end.

“the focus is actually being able to supply helpful sources to individuals during the entire dating ecosystem,” the guy said. In the event that high praises of their former consumers tend to be any sign, he’s been greatly successful at this point.